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Fri, 02 Jan 2026 16:34:45 -0800 marlon from private IP, post #14395520 đ€Ł /all Sushi https://www.msn.com/en-us/news/us/parents-are-going-broke-from-their-kids-sushi-obsession/ar-AA1TroeD Parents are going broke from their kidsâ sushi obsession Grace Embury said her children, Elliott and Charlotte, would eat sushi every day if they could. © Grace Embury Grace Embury says her worst financial decision was introducing her kids to sushi. Sheâs half joking, but Embury sighed when she listed the foods Elliott and Charlotte, 8 and 6, regularly request. âSalmon rolls, tuna rolls, tamago,â said the stay-at-home mom in Calgary. âThey are like savages, they just want to eat it all.â Elliott and Charlotte would have sushi every day if they could, but Embury has limited their intake to weekly outings, where bills can reach $150. Embury, 43, started them on sushi because it was quick and convenient, but now she regrets turning them into tiny food snobs. âSometimes Iâm like, âHow about chicken nuggets or grilled cheese?ââ she said. âI love sushi, I donât like it,â Elliot said when asked what he likes about sushi. He enjoys the flavor, he said, but heâs especially impressed that his food at sushi restaurants travels on conveyor belts. Gen Alpha has acquired a taste for shrimp tempura and salmon nigiriâand parents are paying a heavy price. âI see omakase customers as young as 6 years old,â says David Seo, the chef and owner of Shumi, a sushi restaurant with two New Jersey locations. Seo said his restaurants are packed during the hours of 4 p.m. and 7 p.m. with families paying $95 a head to eat 15 sushi pieces. âThe parents say itâs a reward for finishing homework,â Seo said. Ashley Baptiste said her 5- and 3-year-old daughters âwill choose sushi over pizza any day.â She recalled leaving the girls with her father so she could attend an engagement party. He called Baptiste later that night to report an ambush. âI thought they were calling about toothbrushes and diapers, but, no, they were asking to order sushi at 9 p.m.,â said Baptiste, a 32-year-old singer in Norwalk, CT. Sushi restaurants came to the U.S. in the late 1960s, and were initially popular with American businessmen and their Japanese colleagues, said Trevor Corson, author of the 2008 book âThe Story of Sushi.â The food took off with celebrities in the â70s, but it was a few more decades before it went mass with regular Americans, thanks to super freezing technology that brought raw fish to grocery chains and mass restaurants, Corson said. Because of its ubiquity, Gen Alpha doesnât have the âcultural baggageâ of eating raw fish, Corson said. Corson also believes sushi has become more popular with kids because itâs loaded with sugar, noting sushi chefs told him they discovered âthe more sugar we put in the rice, the more people eat of it.â Sales of sushi at retail locations like grocery stores hit $2.9 billion for the 12 months through November 2025, according to consumer analytics firm Circana, up 7% from the same period a year earlier. âIt gives them a sense of maturity,â said Isaac Bernstein, culinary director of kosher restaurant group Reserve Cut Hospitality, where $30 crispy rice tuna squares are frequently sold to young diners. âItâs an adult food so maybe it makes them feel grown up.â Laureano Escobar gasped at the bill the first time he and his daughter Mimi split a few rolls. © Laureano Escobar Laureano Escobar is convinced the aesthetics hooked his 6-year-old daughter, Mimi. âShe saw the presentation and was fascinated,â said Escobar, a 40-year-old chef in Dallas. âShe doesnât want fries and chicken nuggets; she wants tropical shrimp tempura,â Escobar said. He recalled gasping at the bill the first time they split a few rolls. âIt was $120 and I thought, âOh my God.â We need to get her into something else.â So why not just cut them off? Parents say they are trying to strike a balance between financial considerations and the benefits of indulging their kidsâ sushi obsession. It might be expensive, but then again, itâs more nutritious than other kid foods. Escobar said he is proud of his daughterâs culinary adventures. Levon White, a third-grader in Newman Lake, Wash., said he orders sushi once a month when he visits his best friendâs grandmother, who happily foots the bill. âI like it because itâs tasty, and mostly because itâs good,â the 8-year-old said, though he rated a new roll with spica tuna he recently tried a ânegative million.â Kim White, Levonâs mother, said she didnât try sushi until she was an adult, and is amazed by her kidsâ taste buds. âI think we probably spend more money on food than our parents did,â said White, a 40-year-old chiropractor. Dylan Ennis regularly takes his sushi-loving son out to restaurants and said he enjoys peopleâs reactions to the 4-year-old using chopsticks like a pro. âI grew up with home cooked meals, where getting the Happy Meal at McDonaldâs was like the happiest day of my life,â said Ennis, a 33-year-old professional basketball player living in Spain. âMy wife and I joke that weâre raising kids with a life we did not even know existed.â Dylan Ennis said he enjoys peopleâs reactions to his son Chance using chopsticks like a pro. Dylan Ennis said he enjoys peopleâs reactions to his son Chance using chopsticks like a pro. © Dylan Ennis Michelle Shuey said sheâs seen more parents hiring sushi chefs for their tweensâ birthdays. The luxury party planner recently threw a âK-pop Demon Huntersâ birthday party for an 8-year-old in a New Jersey Country club where they served platters of sushi. âItâs become like a chicken finger,â said Shuey. Erica Prierâs daughter Izzy became so enamored with sushi that the Upper West Side mom hired a private chef to teach her daughter and friends how to make sushi for Izzyâs 8th birthday in April. Some kids were scared to try their creations, but overall the party went well. âEveryone was engaged,â said Prier. âNo one was throwing up.â Caitlin Murray has three kids who love sushi, and the content creator in Westchester, N.Y., said she doesnât mind paying for peace of mind. âThinking about what everyone is going to eat all day, every day, is soul-crushing,â Murray, 43, said. âFinding something theyâll eat and not complain about? Yes, thatâs a win.â Write to Chavie Lieber at Chavie.Lieber@WSJ.com Fri, 02 Jan 2026 22:05:37 -0800 zerosugar from private IP Reply #12160262 I am happy I found out they put sugar in rice because now I will brush my teeth after immediately. Anyway, the parents can say no. It seems they spoiled them and turned them onto it. They can make sushi at home even cooked rolls if they want to save money. Fish everyday cannot be good. Also the parents just want to put some outlandish story out there. I was at one of those conveyer belt sushi restaurants at Mall of America in Bloomington, Minnesota. We have some good more cheap restaurants here in the Chicagoland area. Fri, 02 Jan 2026 22:07:01 -0800 zerosugar from private IP Reply #12374667 Oh and yuck they eat those egg ones. Since I was a kid, I don't eat eggs. I can tolerate frittata or torta espanola or crepes, but thats it. It's ok as an ingredient in cakes, but anything too eggy freaks me out. I hate the texture and smell. Fri, 02 Jan 2026 22:07:33 -0800 zerosugar from private IP Reply #16810208 The way the boy is eating is annoying too. You can tell he is really spoiled and just wants to be annoying to the family. lol. Fri, 02 Jan 2026 22:11:28 -0800 zerosugar from private IP Reply #17053442 Most disgusting roll ever https://www.japanesecooking101.com/tamago-sushi-recipe/ Fri, 02 Jan 2026 22:35:56 -0800 marlon from private IP Reply #10533533 spoiled kids. once a black guy in Detroit told me all he ever had to eat growing up were potatoes, he pointed a big mole on his face & said it was what his momma called a potato mole Fri, 02 Jan 2026 23:09:58 -0800 zerosugar from private IP Reply #19253341 I can believe that potatoes cause moles. Scary. I canât believe at Whole Foods the other day, they were hanging out potato samples. Sun, 04 Jan 2026 05:32:44 -0800 whiteguyinchina from private IP Reply #17522179 I am going to go out on a limb here and make a rayciss comment. This is an Anglo Saxon parent problem of a specific income and educational level. Wait till the parents realize it's just salmon from Costco and glutinous rice. Better yet, dont tell them. Let them think it's some small Japanese men making it in the back. Sun, 04 Jan 2026 13:01:43 -0800 marlon from private IP Reply #13403606 man i feel bad about demanding fast food all the time when i was a kid. it was expensive, but my parents lived off my credit cards for a few years, & i paid it off, so i think we're square. wasn't until my late 20s when i discovered brown rice & leafy greens. was watching the movie Showgirls, that was how i found out, they talked about it. grew up on starch, wonder if i could have been taller Sun, 04 Jan 2026 13:54:50 -0800 zerosugar from private IP Reply #12193361 On another note, the sushi in Italy is super good. Itâs become really popular there the past 5 years and they have a few dishes that are like impossible to find here. Maybe the fish is better there, idk. Either way, some of these sushi chefs have built some huge places. Iâm not a seafood type of girl, but I donât mind sushi once or twice a month maybe. I definitely wouldnât eat it daily though. Seafood can contain toxins. Sun, 04 Jan 2026 13:55:58 -0800 zerosugar from private IP Reply #19337846 I really only eat seafood heavily on Christmas Eve and New Yearâs eve. Then again during Lent. Otherwise itâs never been my thing.Replies require login.
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